It started as a legal catfight. The fast-growing giant behind Evony Free Forever (UMGE), now Evony LLC going after the small time blogger Bruce on Games (Bruce Everiss).
Everiss a former game industry marketeer, now retired in England – writes on his popular blog Bruce on Games. Everiss gave Evony a poor review when it first hit the online scene, and he followed it up with some highly critical forum posts and general bad press.
As Evony grew, (now approaching 10 million accounts) they decided to go after Everiss for financial and to possibly curb others from slinging mud at the fast-growing free mmorpg browser game.
But little Bruce Everiss wouldn’t go away.
Bruce has fired up on all cylinders and now has his negative press campaign going into overdrive. Not only didn’t Everiss cease to review Evony in a bad light, he has increased his coverage of the game and has more recently kicked off an evony truth facebook group to stir up the storm even more.
On his blog, Everiss is asking supporters and Evony haters to chip in and throw some money his way – with plenty seemingly only too happy to tip money into the pot.
Good luck to him, he has boosted his profile, is making some additional monies and should be safe from the long arm of the Australian law. (Remember, regardless of jurisdiction – you have to be served in person. If court documents cannot be served in person, defamation according to Australian law only has a viability window of 12 months).
Go Brucey Go.